{"id":15039,"date":"2023-01-27T12:00:36","date_gmt":"2023-01-27T18:00:36","guid":{"rendered":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/?p=15039"},"modified":"2023-01-26T15:37:53","modified_gmt":"2023-01-26T21:37:53","slug":"stop-the-madness-by-dr-michael-goldberg","status":"publish","type":"post","link":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/2023\/01\/27\/stop-the-madness-by-dr-michael-goldberg\/","title":{"rendered":"STOP THE MADNESS by Dr. Michael Goldberg"},"content":{"rendered":"<p><a href=\"https:\/\/practiceperfectsystems.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8497 size-full aligncenter\" src=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2022\/01\/logo-practice-perfect-systems-1.png\" alt=\"\" width=\"547\" height=\"300\" srcset=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2022\/01\/logo-practice-perfect-systems-1.png 547w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2022\/01\/logo-practice-perfect-systems-1-300x165.png 300w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/a><\/p>\n<p>There\u2019s a saying, often attributed to Albert Einstein, whose essence is \u201cif you keep on doing what you\u2019ve been doing, you\u2019ll keep on getting what you\u2019ve been getting.\u201d The point being that oftentimes, a singular action, all things being equal, will result in the same outcome.<\/p>\n<p>DO YOU WANT TO CHANGE YOUR OUTCOMES?<\/p>\n<ul>\n<li>Are you tired of patients not appreciating you?<\/li>\n<li>Are you tired of patients not accepting your best care?<\/li>\n<li>Are you tired of people coming back with the same problems?<\/li>\n<li>Are you fed up with doing bloody prophies?<\/li>\n<\/ul>\n<p>Well, here\u2019s a strategy that I believe might just help you change the formula so you and your patients will get better outcomes. The result will be:<\/p>\n<p style=\"text-align: center;\">A <strong>HAPPIER YOU<\/strong> and a <strong>HEALTHIER THEM<\/strong>.<\/p>\n<p>THE POST TREATMENT COMMUNICATION SYSTEM<\/p>\n<p>After a patient leaves your treatment room, congratulate them. Let them know of all the benefits they will receive from their visit with you.<\/p>\n<p>\u201cYou are so smart for caring for yourself like this. Your visit today will help keep your mouth healthy so that\u2026\u201d<\/p>\n<p>List 3 benefits they will get from having a healthy mouth.<\/p>\n<p>Ideally, this should be customized for each patient based on their risks and needs. For a person with gingival inflammation, it might be about the reduction in bleeding that could help prevent various cancers. For a patient that has a highly restored mouth, it could be the fluoride that was placed, which will prolong the lifespan of the dental treatment they\u2019ve received.<\/p>\n<p>This conversation however is not enough. Patients rarely retain what you\u2019ve told them in the treatment room. And it\u2019s not YOUR fault or theirs. Few people do not experience some increased levels of stress during a dental visit, whatever that visit might be for.<\/p>\n<p>It\u2019s a physiologic and neurochemical problem. Stress induces the release of adrenaline and cortisol. These mediate the \u2018Fight or Flight\u2019 mechanism. Once initiated in a patient, their focus is on survival. In their mind, it\u2019s all about \u2018getting out,\u2019 rather than on what you\u2019re saying, unless it\u2019s about how to get them out faster!<\/p>\n<p>Now, you might appreciate why so many things said in the dental office (even over the phone), are either forgotten or not remembered properly.<\/p>\n<p>That\u2019s why I like the idea of putting the message you wish to convey in another format. It could be writing, audio, or video.<\/p>\n<p>Ideally, the more the merrier.<\/p>\n<p>Here are a few ideas that can help.<\/p>\n<ol>\n<li>When giving instructions to patients, have them record it (audio or video) on their phone.<\/li>\n<li>You might record it and send it to them (and place it into the chart) after the visit.<\/li>\n<li>Write a follow up email reiterating the benefits they received at the visit along with any helpful hints for their self-care.<\/li>\n<li>Make homecare or post-op instructional videos and upload to the practice\u2019s YouTube or Vimeo channel and then send a link to the patient who might not be compliant via text or email. (Please don\u2019t use TikTok, as there\u2019s too much DIY junk on it.)<\/li>\n<li>Handwritten notes are AMAZING. Because few people send them, yours will stand out and position you as a friend and advocate.<\/li>\n<\/ol>\n<p>These are just a few ideas that you can use to reinforce good behaviors and change undesirable ones. Ultimately, the goal is for your patients to get better outcomes. The side effect for you will be a more pleasant and rewarding career.<\/p>\n<p>Don\u2019t you just love win-win scenarios?<\/p>\n<p>Well, this is actually a triple win, because the practice also wins.<\/p>\n<p>Click here if you would like to receive a <a href=\"https:\/\/practiceperfectsystems.com\/wp-content\/uploads\/2021\/10\/Disney-Fly-Your-Practice-Practice-Perfect-Systems.pdf\" target=\"_blank\" rel=\"noopener\">FREE REPORT<\/a> that will reveal the secrets to crafting extraordinary patient experiences which yield extraordinary results.<\/p>\n<p>Towards your Happier and Healthier results,<\/p>\n<p>Michael<\/p>\n<p>For information about <a href=\"https:\/\/www.oraldna.com\/practice-protocols\/PPS\/\" target=\"_blank\" rel=\"noopener\">Practice Perfect Systems<\/a>, see our <a href=\"https:\/\/www.oraldna.com\/practice-protocols\/\" target=\"_blank\" rel=\"noopener\">Protocol Directory<\/a>.<\/p>\n<p><a href=\"http:\/\/oraldna.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8303 aligncenter\" src=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR.png\" alt=\"\" width=\"1050\" height=\"300\" srcset=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR.png 2828w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-300x86.png 300w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-1024x293.png 1024w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-768x219.png 768w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-1536x439.png 1536w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-2048x585.png 2048w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are just a few ideas that you can use to reinforce good behaviors and change undesirable ones. Ultimately, the goal is for your patients to get better outcomes. The side effect for you will be a more pleasant and rewarding career.<\/p>\n","protected":false},"author":126,"featured_media":8497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[108,59],"tags":[112,152],"class_list":["post-15039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patient-education","category-practice-management","tag-patient-education","tag-practice-management"],"jetpack_featured_media_url":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2022\/01\/logo-practice-perfect-systems-1.png","jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p7W16z-3Uz","_links":{"self":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/15039"}],"collection":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/comments?post=15039"}],"version-history":[{"count":5,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/15039\/revisions"}],"predecessor-version":[{"id":15743,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/15039\/revisions\/15743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media\/8497"}],"wp:attachment":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media?parent=15039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/categories?post=15039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/tags?post=15039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}