{"id":24318,"date":"2024-10-04T12:00:27","date_gmt":"2024-10-04T17:00:27","guid":{"rendered":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/?p=24318"},"modified":"2024-10-02T13:20:05","modified_gmt":"2024-10-02T18:20:05","slug":"why_you","status":"publish","type":"post","link":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/2024\/10\/04\/why_you\/","title":{"rendered":"Why You? – Part One"},"content":{"rendered":"

\"\"<\/a><\/p>\n

A UVP, or Unique Value Proposition, is the answer to the question a prospective patient asks: \u201cWhy should I go to your practice, rather than the other one around the corner?\u201d\u00a0 The same question might be asked by a current patient.\u00a0 That question would be \u201cWhy should I stay with this practice, rather than go somewhere that might be more convenient, less expensive or takes my insurance?\u201d<\/p>\n

The answer to these questions is the differentiating factors that set your practice apart from others.\u00a0 Without them, you risk being judged solely on the basis of fees or insurance participation.\u00a0 And today, with the proliferation of corporate practices, and their ability to outspend most smaller practices on marketing, a UVP is more important than ever.<\/p>\n

The first step is to define your UVPs.<\/p>\n

If you don\u2019t know what it is, this is an opportunity to enhance the brand of your practice.\u00a0 Take a look at your reviews.\u00a0 Do a survey of patients and referral sources.\u00a0 What do they<\/u> say about you that would make you different from your competition?<\/p>\n

Yes, there can and should be more than one.<\/p>\n

The next step is to start communicating it everywhere.<\/p>\n

Could Salivary Diagnostics<\/em><\/strong> be such a differentiation factor?\u00a0 Could it be incorporated into your Unique Value Proposition?<\/p>\n

Well, it could, if patients and potential patients (prospects) knew what that means.\u00a0 Assuming they know terms such as \u201cOralDNA\u00ae,\u201d \u201cSalivary Diagnostics,\u201d or even \u201cBacteria Profile\u201d is a common mistake.\u00a0 In previous blogs, I\u2019ve discussed how the use of any term containing the word DNA could trigger a patient into thinking negatively about a procedure that is to their benefit.\u00a0 And BENEFIT is what you want to communicate.<\/p>\n

So, if Salivary Diagnostics is to be a part of your UVP, how should it be phrased best?<\/p>\n

A simple, easy to appreciate description such as these can help communicate the value.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 “A quick saliva test for personalized, preventative care.”<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 “Tailored dental care starts with a quick saliva test.”<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 “Better care through a painless saliva test.”<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 “Customized treatments based on your unique health profile.”<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 “Personalized dental care powered by a simple saliva test.”<\/p>\n

As you begin defining and communicating your Unique Value Proposition (UVP), it\u2019s no longer optional to set your practice apart\u2014it\u2019s essential for long-term success. \u00a0Identifying your UVP is just the first step. \u00a0In part two, we\u2019ll explore how to implement these strategies effectively, ensuring your practice not only stands out but thrives in an increasingly competitive market. \u00a0Stay tuned for practical tools and tactics that will help your UVP resonate with both prospective and existing patients.<\/p>\n

-Michael<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The answer to these questions is the differentiating factor that sets your practice apart from others. Without them, you risk being judged solely on the basis of fees or insurance participation. And today, with the proliferation of corporate practices, and their ability to outspend most smaller practices on marketing, a UVP is more important than ever.<\/p>\n","protected":false},"author":126,"featured_media":20366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,110],"tags":[246,247,3,248],"class_list":["post-24318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management","category-salivary-diagnostics","tag-marketing","tag-personalized-care","tag-salivary-diagnostics","tag-unique-value-proposition"],"jetpack_featured_media_url":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2023\/12\/logo-practice-perfect-systems.png","jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/s7W16z-why_you","_links":{"self":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/24318"}],"collection":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/comments?post=24318"}],"version-history":[{"count":13,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/24318\/revisions"}],"predecessor-version":[{"id":25509,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/24318\/revisions\/25509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media\/20366"}],"wp:attachment":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media?parent=24318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/categories?post=24318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/tags?post=24318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}