{"id":25479,"date":"2024-10-11T12:00:00","date_gmt":"2024-10-11T17:00:00","guid":{"rendered":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/?p=25479"},"modified":"2024-10-11T08:56:59","modified_gmt":"2024-10-11T13:56:59","slug":"why-you-part-two","status":"publish","type":"post","link":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/2024\/10\/11\/why-you-part-two\/","title":{"rendered":"Why You? &#8211; Part Two"},"content":{"rendered":"<p><a href=\"https:\/\/practiceperfectsystems.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24452 aligncenter\" src=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/06\/PPS_Logo_May-2024-500px.png\" alt=\"\" width=\"575\" height=\"269\" srcset=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/06\/PPS_Logo_May-2024-500px.png 500w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/06\/PPS_Logo_May-2024-500px-300x140.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p>In part one, we covered the importance of defining your Unique Value Proposition (UVP) to set your practice apart in today\u2019s competitive landscape. You learned that a strong UVP is more than a statement\u2014it highlights the unique value your practice offers. In part two, we\u2019ll focus on how to put that UVP into action, using practical strategies and tactics to ensure it drives your practice\u2019s growth and success.<\/p>\n<p>Let\u2019s say you like one of these previously mentioned as a UVP; communicating it effectively to both prospective and existing patients can be done through a variety of channels and messaging techniques. Here are some tactics to deploy.<\/p>\n<ol>\n<li><strong>Website Messaging<\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Landing Page Feature<\/strong>: Dedicate a section or page on the website explaining the benefits of the saliva test.\u00a0 Use simple, patient-friendly language, such as:\n<ul>\n<li><em>\u201cDiscover a new level of personalized dental care with a quick, painless saliva test.\u00a0 Understand your risk for gum disease and other health issues so we can create a treatment plan just for you.\u201d<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Homepage Highlight<\/strong>: Add a banner or call-out section on the homepage with a tagline:\n<ul>\n<li><em>\u201cWant a customized dental plan?\u00a0 Ask about our simple saliva test!\u201d<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Social Media<\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Short Posts<\/strong>: Share informative and engaging posts on social media with graphics or short videos explaining the saliva test and how it benefits patients:\n<ul>\n<li>\u00a0<em>\u201cYour mouth tells a story\u2014our saliva test helps us read it so we can deliver care that\u2019s just right for you!\u201d<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Patient Testimonials<\/strong>: Feature existing patients\u2019 testimonials who have undergone the test and benefited from personalized care:\n<ul>\n<li><em>\u201cThanks to a quick saliva test, my dental plan is tailored just for me.\u00a0 I feel more confident about my health!\u201d<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>Email Campaigns<\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>New Patient Campaign<\/strong>: Send emails to prospective patients about the saliva test, emphasizing how it helps prevent future issues and creates a personalized care plan:\n<ul>\n<li>Subject line:\u00a0<em>\u201cGet Personal with Your Dental Care: Discover the Power of a Simple Saliva Test!\u201d<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Existing Patients<\/strong>: Remind existing patients during checkups or through email about the benefits of the test:\n<ul>\n<li>Email message:\u00a0<em>\u201cDid you know we offer a saliva test that can tailor your dental care based on your unique health profile?\u00a0 Ask us about it at your next visit!\u201d<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>In-Office Promotion<\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Brochures and Posters<\/strong>: Display eye-catching materials in the waiting room and treatment rooms.\u00a0 Use simple language to explain how the saliva test works and how it can help patients get more personalized care:\n<ul>\n<li>Example tagline:\u00a0<em>\u201cYour saliva holds the key to personalized care. Ask us how!\u201d<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Direct Conversation<\/strong>: Have the dentist or hygienist explain the benefits of the saliva test during routine visits.\u00a0 Personal interaction reinforces trust and the value of the service.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"5\">\n<li><strong>Patient Handouts &amp; Follow-up<\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Post-Visit Information<\/strong>: Provide patients with printed or digital handouts after their appointment, summarizing the benefits of the saliva test.<\/li>\n<li><strong>Follow-Up Messages<\/strong>: After a patient has taken the test, send personalized messages highlighting how the results will influence their ongoing care.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"6\">\n<li><strong>Online Reviews and Blogs<\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Patient Reviews<\/strong>: Encourage patients who\u2019ve benefited from the saliva test to leave online reviews, mentioning how personalized their care feels.<\/li>\n<li><strong>Blog Articles<\/strong>: Write blog posts that delve deeper into the science behind the saliva test and why personalized care is more effective for long-term oral health.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>By integrating the UVP of Salivary Diagnostics into various patient touchpoints\u2014digital, in-office, and personal conversations\u2014you can create a consistent, influential message that emphasizes the benefits of preventive, personalized care.<\/p>\n<p>Using regular, non-dental terminology will make your communications less threatening, more in-line with your patient\u2019s vocabulary and ultimately more effective.<\/p>\n<p>To effective communication,<\/p>\n<p>Michael<\/p>\n<p><a href=\"http:\/\/www.oraldna.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-25260\" src=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/08\/joinoraldna.png\" alt=\"\" width=\"1404\" height=\"401\" srcset=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/08\/joinoraldna.png 1404w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/08\/joinoraldna-300x86.png 300w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/08\/joinoraldna-1024x292.png 1024w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/08\/joinoraldna-768x219.png 768w\" sizes=\"(max-width: 1404px) 100vw, 1404px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By integrating the UVP of Salivary Diagnostics into various patient touchpoints\u2014digital, in-office, and personal conversations\u2014you can create a consistent, influential message that emphasizes the benefits of preventive, personalized care.<\/p>\n","protected":false},"author":126,"featured_media":24452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,110],"tags":[246,247,3,248],"class_list":["post-25479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management","category-salivary-diagnostics","tag-marketing","tag-personalized-care","tag-salivary-diagnostics","tag-unique-value-proposition"],"jetpack_featured_media_url":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/06\/PPS_Logo_May-2024-500px.png","jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p7W16z-6CX","_links":{"self":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/25479"}],"collection":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/comments?post=25479"}],"version-history":[{"count":16,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/25479\/revisions"}],"predecessor-version":[{"id":25519,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/25479\/revisions\/25519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media\/24452"}],"wp:attachment":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media?parent=25479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/categories?post=25479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/tags?post=25479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}