{"id":29015,"date":"2026-04-17T12:00:09","date_gmt":"2026-04-17T17:00:09","guid":{"rendered":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/?p=29015"},"modified":"2026-04-02T08:32:58","modified_gmt":"2026-04-02T13:32:58","slug":"how-did-they-do-that","status":"publish","type":"post","link":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/2026\/04\/17\/how-did-they-do-that\/","title":{"rendered":"How Did They Do That?"},"content":{"rendered":"<p><a href=\"https:\/\/practiceperfectsystems.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24452 size-full\" src=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/06\/PPS_Logo_May-2024-500px.png\" alt=\"\" width=\"500\" height=\"234\" srcset=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/06\/PPS_Logo_May-2024-500px.png 500w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2024\/06\/PPS_Logo_May-2024-500px-300x140.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">I was at dinner with my friends from OralDNA Labs \u2014 Amanda and Diane \u2014 talking about stories from my book <\/span><i><span style=\"font-weight: 400;\">Undeniable Hospitality<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Little did we know, we were about to live one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The setting was spectacular \u2014 the kind of architectural beauty you might expect in the Museum of Modern Art. Elegant. Minimal. Intentional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But ambiance alone doesn\u2019t create magic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The servers were polished. Smiling. Attentive. I did notice that no one introduced themselves by name \u2014 a miss in my world, because names create connection. Still, nothing felt extraordinary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They asked if it was a special occasion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I told them my friends were visiting from Minnesota and I wanted them to experience New York\u2019s finest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few minutes later, our server returned \u2014 not with food, but with small printed menus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSince this will be memorable,\u201d she said, \u201cperhaps this will help you remember it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anticipation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tasting menu began. The second course \u2014 their signature egg on egg on egg \u2014 was sublime. Halfway through, I casually said, almost to myself, \u201cI wish there were more toast to soak up this egg and caviar.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within what felt like seconds, a plate of toast appeared.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHow did they know?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later, I took a sip of water. \u201cOh, that\u2019s sparkling. I prefer still.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moments later, my glass was replaced \u2014 apology included.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again: \u201cHow did they know?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At one point I joked about a hidden microphone under the table. The captain gave a slightly sinister laugh \u2014 just enough to preserve the illusion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then dessert arrived \u2014 along with a small cake and candle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEven though it\u2019s not a special occasion,\u201d our server said, \u201cwe appreciate that you came all the way from Minnesota. So here\u2019s something extra.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And after the check was paid, we were invited into the kitchen, where the entire brigade turned toward us and offered a collective welcome and thank you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choreography.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as if scripted, while retrieving our coats, a former patient recognized me and praised me in front of my guests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It felt staged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it wasn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was art.<\/span><\/p>\n<h3><b>What Choreography Looks Like in Dentistry<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In a dental practice, the choreography should begin long before the patient ever sits in the chair.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It starts:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With information gathered on the phone when the appointment is made.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With something overheard in the reception area.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With a comment during hygiene.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With something the assistant hears while the dentist is doing a hygiene check.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Imagine this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The scheduling coordinator notes during the initial call:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u201cI\u2019m really nervous about dental visits.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That note is entered \u2014 not buried \u2014 and communicated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the reception area, the patient tells her husband, \u201cI just hope this doesn\u2019t hurt like last time.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The assistant overhears it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During hygiene, she mentions she\u2019s leaving for a cruise next month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hygienist shares that information before the doctor walks in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The assistant quietly tells the doctor, \u201cShe\u2019s anxious and going on vacation soon.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now when the doctor enters, instead of launching into clinical findings, he says:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI understand you\u2019ve had some uncomfortable experiences before. Let\u2019s make sure today is different. And we\u2019ll take care of anything that might bother you before your cruise.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The patient feels seen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not because you\u2019re clairvoyant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because you\u2019re coordinated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s choreography.<\/span><\/p>\n<h3><b>The Difference Between Reaction and Anticipation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most practices operate transactionally.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Patient arrives.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Procedure performed.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Patient leaves.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Undeniable practices operate relationally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Information flows.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">The front desk informs hygiene.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Hygiene informs the assistant.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The assistant informs the doctor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The doctor reinforces the message.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The front desk follows up referencing it again.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No one says, \u201cThat\u2019s not my department.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like in that restaurant:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The runner knew about the toast.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The water attendant knew about the sparkling mix-up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The pastry team knew about Minnesota.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The captain closed with a tour.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The entire kitchen staff said thank you.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No scrambling.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">No grand gestures.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Just a team playing their part.<\/span><\/p>\n<h3><b>Why This Matters More Than Ever<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In a world increasingly dominated by automation, AI, and distraction, attentiveness is becoming rare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And rare things are valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your technology may be impressive.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Your clinical skills may be excellent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what patients remember is whether you anticipated them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you heard them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you acted on what you heard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final moment of our evening \u2014 a former patient praising me unexpectedly \u2014 felt choreographed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It wasn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the entire experience had trained me to expect excellence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what true hospitality does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It conditions people to believe that what just happened wasn\u2019t luck. It makes switching practices, even when insurance status changes\u2026unthinkable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was intentional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There was no hidden microphone under the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just a team that knew how to listen \u2014 and how to communicate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magic isn\u2019t magic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in dentistry, design begins the moment the phone rings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Michael<\/span><\/p>\n<p><a href=\"https:\/\/www.oraldna.com\/get-started\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-28177 size-large\" src=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2025\/08\/OralDNA_Banners-2-1024x293.png\" alt=\"\" width=\"750\" height=\"215\" srcset=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2025\/08\/OralDNA_Banners-2-1024x293.png 1024w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2025\/08\/OralDNA_Banners-2-300x86.png 300w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2025\/08\/OralDNA_Banners-2-768x219.png 768w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2025\/08\/OralDNA_Banners-2-1536x439.png 1536w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2025\/08\/OralDNA_Banners-2-2048x585.png 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was at dinner with my friends from OralDNA Labs \u2014 Amanda and Diane \u2014 talking about stories from my book Undeniable Hospitality. Little did we know, we were about to live one. The setting was spectacular \u2014 the kind of architectural beauty you might expect in the Museum of Modern Art. Elegant. Minimal. Intentional. <a class=\"read-more\" href=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/2026\/04\/17\/how-did-they-do-that\/\">Read More<\/a><\/p>\n","protected":false},"author":126,"featured_media":28229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59],"tags":[150,125,247,285,152],"class_list":["post-29015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management","tag-collaboration","tag-individualized-patient-care","tag-personalized-care","tag-practice","tag-practice-management"],"jetpack_featured_media_url":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2025\/09\/Practice-Perfect-Systems_Featured-Image.png","jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p7W16z-7xZ","_links":{"self":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/29015"}],"collection":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/comments?post=29015"}],"version-history":[{"count":1,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/29015\/revisions"}],"predecessor-version":[{"id":29017,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/29015\/revisions\/29017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media\/28229"}],"wp:attachment":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media?parent=29015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/categories?post=29015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/tags?post=29015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}