{"id":8296,"date":"2022-01-14T12:00:00","date_gmt":"2022-01-14T18:00:00","guid":{"rendered":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/?p=8296"},"modified":"2022-01-07T08:36:34","modified_gmt":"2022-01-07T14:36:34","slug":"why-what-how-with-dr-michael-goldberg","status":"publish","type":"post","link":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/2022\/01\/14\/why-what-how-with-dr-michael-goldberg\/","title":{"rendered":"Why? What? How? with Dr. Michael Goldberg"},"content":{"rendered":"<p><a href=\"https:\/\/practiceperfectsystems.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8497 aligncenter\" src=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2022\/01\/logo-practice-perfect-systems-1.png\" alt=\"\" width=\"547\" height=\"300\" srcset=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2022\/01\/logo-practice-perfect-systems-1.png 547w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2022\/01\/logo-practice-perfect-systems-1-300x165.png 300w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/a><\/p>\n<p>WHY?\u2026WHAT?\u2026HOW?<\/p>\n<p>This is a philosophy that is often taught in dental and hygiene schools: Diagnose, Treatment Plan, then Treat.<\/p>\n<p>And yet, immediately after this is taught, a focus is placed on learning treatment, or the HOW. And then upon graduation the focus also becomes on treatment and production. The diagnosis (WHY) and planning (WHAT) become secondary. They\u2019re only an avenue to an end\u2026Production, a means to an end. That\u2019s where the money is.<\/p>\n<p>In a nutshell, that\u2019s the problem with our entire healthcare system. We\u2019ve forgotten to ask WHY. We\u2019ve skipped the planning or WHAT and moved right into the HOW.<\/p>\n<p>Insurance encourages this as well. Reimbursements are higher for \u201cprocedures\u201d and not for the time it takes to diagnose and plan. Insurance is HOW driven. Even if there\u2019s some reimbursement for diagnostic procedures, there\u2019s none for the time it takes to collate the data and form a treatment plan. Thinking is not encouraged.<\/p>\n<p>Why does the patient have periodontal inflammation? Why do they present with a condition that resulted in the pain that motivated them to seek care? Why did that tooth crack? Why are they getting cavities? There are so many WHY\u2019s to be answered.<\/p>\n<p>So then, WHY aren\u2019t these WHY questions being asked?<\/p>\n<p>The simple explanation would be that it\u2019s about TIME and MONEY.<\/p>\n<p>That\u2019s an excuse. And, I\u2019m going to posit something that YOU might not like. It might cause you to take a good, hard look in the mirror.<\/p>\n<p>It\u2019s because practitioners don\u2019t care enough about their patients. They\u2019re not IN LOVE.<\/p>\n<p>If you loved someone, you would do everything in your power to make sure they didn\u2019t get hurt and if they did, you would fix it and make sure it would never happen again. That\u2019s what people in love do.<\/p>\n<p>If \u201cLove Thy Neighbor\u201d was the philosophy one had with every patient, then\u2026<\/p>\n<p>\u2022 WHY WOULDN\u2019T YOU DIAGNOSE MORE FULLY?<br \/>\n\u2022 WHY WOULDN\u2019T YOU SPEND TIME CRAFTING THE BEST POSSIBLE PLAN OF FIXING THE PROBLEM?<br \/>\n<strong>AND<\/strong><br \/>\n\u2022 WHY WOULDN\u2019T YOU DESIGN A CUSTOMIZED PREVENTIVE PLAN SO THE PROBLEMS ARE LESS LIKELY TO RECUR?<\/p>\n<p>If you\u2019re reading this, you already know about the diagnostic tools available to you through OralDNA\u00ae Labs. You know part of the HOW. You know the value of understanding a patient\u2019s BIOME and what that knowledge means in crafting a PLAN. The reports you get from OralDNA\u00ae Labs help guide you.<\/p>\n<p>WHY WOULDN\u2019T YOU USE THIS KNOWLEDGE TO HELP DESIGN A PLAN THAT HELPS PEOPLE REDUCE INFLAMMATION AND THE MYRIAD OF DISEASES THAT INFLAMMTION FACILITATES?<br \/>\nWHY?<\/p>\n<p>WHY? That\u2019s the question that\u2019s not asked nearly enough in dental or medical practice today. The result is that our patients aren\u2019t receiving the level of care and the long-lasting benefits of the HOW\u2019s that we were all taught to administer. Instead, we\u2019re putting Band-Aids on problems and kicking disease-causing entities down the road, all in the name of expedited, immediate gratification.<\/p>\n<p>Our practices can be better. They can be profitable. They can be more rewarding.<\/p>\n<p>You must focus on WHY.<\/p>\n<p>To your excellent clarity and success,<br \/>\nMichael<\/p>\n<p>P.S. In my next blog, I\u2019ll talk about the WHO, which may or not be YOU.<br \/>\nP.P.S. If you\u2019re interested in learning how I built one of the country\u2019s most successful (and profitable) oral-systemic practices, contact me at: PracticePerfectSystems@gmail.com and I\u2019ll send you a Special Report; The Practice of Your Dreams: It\u2019s within your grasp.<\/p>\n<p><a href=\"http:\/\/oraldna.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8303 aligncenter\" src=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR.png\" alt=\"\" width=\"1050\" height=\"300\" srcset=\"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR.png 2828w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-300x86.png 300w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-1024x293.png 1024w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-768x219.png 768w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-1536x439.png 1536w, https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2021\/11\/JOIN-ODNA-TODAY-QR-2048x585.png 2048w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a nutshell, that\u2019s the problem with our entire healthcare system. We\u2019ve forgotten to ask WHY. We\u2019ve skipped the planning or WHAT and moved right into the HOW.<\/p>\n","protected":false},"author":126,"featured_media":8497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,110],"tags":[152,3],"class_list":["post-8296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management","category-salivary-diagnostics","tag-practice-management","tag-salivary-diagnostics"],"jetpack_featured_media_url":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/wp-content\/uploads\/2022\/01\/logo-practice-perfect-systems-1.png","jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p7W16z-29O","_links":{"self":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/8296"}],"collection":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/comments?post=8296"}],"version-history":[{"count":9,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/8296\/revisions"}],"predecessor-version":[{"id":8500,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/posts\/8296\/revisions\/8500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media\/8497"}],"wp:attachment":[{"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/media?parent=8296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/categories?post=8296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oraldna.com\/trends-in-salivary-testing\/index.php\/wp-json\/wp\/v2\/tags?post=8296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}