Healthcare engagement is experiencing an evolution. Why? Because millennials, born roughly between 1981 and 1996, have surpassed baby boomers as the largest adult generation. This generation has been a significant force in shaping healthcare needs. How so? Consider a few factors: Digital health: Millennials are the first generation to grow up with the internet, smartphones, and other digital technologies. They are more likely to use health apps, wearable technology, and telehealth servi...