Who Guides Your Patients To Their Destination? with Dr. Michael Goldberg

In my last blog, I discussed the value for, and the tactics involved in trying to discover a patient’s WHY. Recent events and the effect that inflation has, and will continue to have, on all our lives for the foreseeable future, makes this exercise of utmost urgency in your practice. In light of this new reality, I would like to propose that you consider reframing each and every role in the dental practice. If your treatment is not presented in the right light, towards a patient-relevant bene...
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Why? What? How? with Dr. Michael Goldberg

WHY?…WHAT?…HOW? This is a philosophy that is often taught in dental and hygiene schools: Diagnose, Treatment Plan, then Treat. And yet, immediately after this is taught, a focus is placed on learning treatment, or the HOW. And then upon graduation the focus also becomes on treatment and production. The diagnosis (WHY) and planning (WHAT) become secondary. They’re only an avenue to an end…Production, a means to an end. That’s where the money is. In a nutshell, that’s the problem with...
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It’s Not JUST About the Science

At a time when “evidence-based” everything is all the rage; I would like to share my experience and philosophy in regard to salivary diagnostics.  My approach comes from a non-scientific perspective garnered from my 40+ years of clinical experience.  I come at it from both a trained scientific, human, psychological, patient management and pragmatic mindset. Several years back, I had a discussion with a well-respected career academic and journal editor about “evidence-based” medicine.  He qu...
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